Stan Store vs Shopify: Which Platform is Right for Your Business?

Stan Store VS Shopify

Choosing between Stan Store and Shopify can feel overwhelming. Each platform offers different features and matches to specific business needs, making it challenging to decide which one suits you best. So, Stan Store vs Shopify? Who thrives, do you think?

Stan Store is for creators selling digital products with easy templates and simple payment setups. Shopify targets businesses selling physical and digital products with full store customization and advanced inventory management. 

You will choose the right option according to your preferences or needs. Scroll down to know more about each platform and how you can make the right decision.

An Overview of Stan Store and Shopify

Overview of Stan Store and Shopify

Stan Store and Shopify are popular ecommerce platforms with distinct features and target audiences. Understanding their core offerings will help you make an informed choice that aligns with your business needs.

What Is Stan Store?

Stan Store started as a platform to help social media influencers and creators easily sell digital products and services.

Stan Store lets you set up a simple online store that integrates directly with your social media profiles. Think of it as a mini storefront accessible through a link in your bio. This makes it super easy for your followers to discover and purchase your products without leaving their favourite social media app.

This platform focuses on selling digital products like ebooks, courses, templates, or even access to exclusive content.

What Is Shopify?

Shopify was founded in 2006 and has since grown to be one of the largest e-commerce platforms globally.

It’s a one-stop shop for building a full-fledged online store. With Shopify, you can design a custom website, manage your inventory, accept payments, track orders, and even handle marketing campaigns.

Shopify is perfect for businesses selling physical or digital products, or even a mix of both. They offer a wide range of features to help you scale your business as it grows.

Also Read: Stan Store vs Linktree

Who Are The Target Audiences of Stan Store and Shopify?

Both Stan Store and Shopify cater to different groups of online sellers. Understanding their target audiences will help you choose which platform best fits your unique business needs.

Target Audiences of Stan Store

Stan Store

  • Social Media Influencers: Stan Store is ideal for influencers who’ve built a following on platforms like Instagram, TikTok, or YouTube. It allows them to easily sell digital products directly to their audience without needing a separate website.
  • Creators Selling Digital Products: Artists, educators, coaches, and other creators selling downloadable content like ebooks, online courses, templates, or exclusive memberships will find Stan Store user-friendly for managing and selling their digital goods.


Target Audiences of Shopify
  • Businesses Selling Physical or Digital Products: Whether you’re a small business owner with a unique product line or a larger company with an established brand, Shopify provides the tools to build a professional online store. It can successfully handle physical product fulfilment or digital product downloads.
  • Those Wanting a Full Online Store: Shopify is ideal for those wanting a comprehensive online store, with advanced features like multichannel selling, inventory management, and integrated shipping. Brands aiming to sell on social media, in-person, or across global markets will find Shopify’s scalability helpful.

Stan Store VS Shopify- Features Comparison

Choosing between Stan Store and Shopify depends on your business needs. Here’s a quick rundown of how each platform handles key features, from customization to marketing tools.

Customization and Themes

Stan Store: Offers a limited selection of pre-designed templates with some basic customization options for colors and fonts. It prioritizes a quick and easy setup over extensive design freedom.

Shopify: Boasts a vast library of customizable themes, both free and paid. You can heavily personalize your store’s layout, branding, and functionality to match your unique vision.

Ease of Use

Stan Store: Shines in ease of use. Setting up a store and adding products is straightforward, making it ideal for beginners with no coding experience.

Shopify: Offers a user-friendly interface, but with its wider range of features, there’s a slightly steeper learning curve compared to Stan Store.

Payment and Transaction Fees

Stan Stripe: Integrates seamlessly with Stripe for secure payment processing. Stan Store itself charges a flat monthly fee with no additional transaction fees.

Shopify: Supports various payment gateways like Stripe and PayPal. However, Shopify charges transaction fees on top of their monthly plan fees.

Product Management

Stan Store: Designed for managing digital products. Uploading files, setting prices, and managing inventory is simple. Bulk product import options might be limited.

Shopify: Provides robust product management tools for physical and digital products. You can manage inventory levels, track variants, and even import/export products in bulk.

Third-Party Integrations

Stan Store: Offers a limited selection of app integrations to expand functionalities but covers essential needs like payment and email marketing.

Shopify: Leads the game with a massive app store. You can find integrations for almost any need, from marketing automation to advanced shipping solutions.

Marketing Tools

Stan Store: Offers basic built-in tools for promoting your store on social media. Integrations with marketing platforms might be limited.

Shopify: Provides built-in tools for SEO, email marketing, and discount codes. Additionally, Shopify apps can connect you to powerful marketing platforms for more advanced strategies.

Fee Structure and Pricing of Stan Store vs. Shopify

Understanding the pricing structure is crucial when choosing between Stan Store and Shopify. Here’s a detailed breakdown:

Stan Store

  • Pricing Model:  Stan Store offers a flat-rate monthly subscription with no hidden fees.
  • Creator Plan ($29/month): Ideal for beginners, allows selling unlimited digital products, basic integrations, and social media promotion tools.
  • Creator Pro Plan ($99/month): Includes everything in the Creator Plan, plus advanced features like email marketing, funnels, discount codes, affiliate marketing tools, and pixel tracking for analytics.
  • Transaction Fees: None. Stan Store keeps its pricing transparent with the monthly subscription fee covering all transaction costs.
  • Additional Charges: There are no additional listing fees for products. However, some premium features within the Creator Pro plan might incur extra costs depending on usage (e.g., email marketing platform fees).


  • Pricing Model: Shopify offers tiered monthly plans with varying features and transaction fees.
  • Basic Shopify ($29/month): Suitable for starting small, allows adding up to 2 staff accounts, basic online store features, and a 2.0% transaction fee.
  • Shopify ($79/month): Provides additional features like discount codes, gift certificates, and a lower transaction fee (1.0%).
  • Advanced Shopify ($299/month): Ideal for high-volume businesses, offers advanced reporting, abandoned cart recovery, and a 0.5% transaction fee.
  • Transaction Fees:  Shopify charges a transaction fee on top of the monthly plan fee. The fee percentage decreases as you upgrade to higher plans. You can also use their payment gateway (Shopify Payments) for potentially lower fees.
  • Additional Charges: Listing fees are not applicable. However, several factors can affect your overall cost:
  • Apps: The extensive app store offers solutions for various needs, but most apps come with additional monthly fees.
  • Themes: While free themes are available, premium themes with more customization options often require a one-time purchase fee.
  • Payment Gateway Fees: Using third-party payment gateways might incur additional transaction fees compared to Shopify Payments.


Does Stan Store integrate with Shopify?

Stan Store does not directly integrate with Shopify. They are separate platforms serving different audiences. Stan Store focuses on helping creators sell digital products with simple tools, while Shopify targets businesses that need comprehensive ecommerce solutions.

If you’re using both, you would have to manage them separately without any built-in integration that links them together directly.

Can you add your website to the Stan store?

Yes, you can add your website to the Stan Store. The platform offers customization features to build your storefront and lets you include links to your existing website.

You can easily connect your brand’s main site to your Stan Store, providing a seamless way for visitors to find your digital products and services. This helps your customers stay within the same familiar ecosystem.

Can you use Shopify on your own website?

Yes, you can use Shopify on your own website through the Shopify Buy Button. This feature lets you embed products and checkout options directly into any site.

It’s a good way to add ecommerce functionality without switching platforms. The Buy Button integrates seamlessly, letting customers buy your products while staying on your website, giving them a familiar shopping experience.


And Stan Store vs Shopify battle ends here. Both platforms offer unique ecommerce solutions catering to different needs. Stan Store is ideal for creators selling digital products quickly, while Shopify provides comprehensive tools for physical and digital product sellers.

Your choice depends on your business model and growth goals. To decide, take advantage of their free trials to explore features firsthand. Match their features to your current and future needs, and see which platform aligns best with your business.

Share on Social Media