Stan Store vs Linktree: Which Platform Suits Your Needs?

Stan Store VS Linktree

You want a tool that can enhance your online presence, help you engage with your audience, and ultimately boost your sales or follower count, great! You get to choose an e-commerce platform that offers the features suited for your specific business.

The brain game becomes more difficult when we talk about Stan Store vs Linktree as both are thriving in the market with unique features and appealing advantages. So, which one is better?

Stan Store is better if you sell digital products and need marketing tools to boost sales. It offers features like upsells and email marketing. Linktree works better if you need a simple link-sharing tool to connect your followers to your different profiles.

Now you can see that both have specific strengths. This means your needs will determine which is the better fit. Go through the full article to make a better decision as we will talk about every important point from both platforms.

An Overview of Stan Store and Linktree

Difference between stan store vs linktree

Stan Store and Linktree are popular platforms for creators, businesses, and influencers seeking to share content and sell products online. Here’s a closer look at how each one works and the features they offer.

What Is Stan Store?

Stan Store began as a platform to help digital creators and online entrepreneurs sell their products directly. It’s for people who want to sell courses, e-books, consultations, or other digital goods with ease.

Launched with a focus on e-commerce functionality, it allows users to build a mini online store that integrates seamlessly with platforms like TikTok and Instagram. It doesn’t just list links but helps creators earn more by offering upsell options and email capture.

Also Read: Stan Store vs Shopify

What Is Linktree?

Linktree, on the other hand, is a more established player in the “link in bio” space.

Founded in 2016, it rose to prominence by offering a simple solution for social media users with limited bio-link options. Linktree allows you to create a landing page that houses multiple links to your website, social media profiles, portfolio, or anywhere else you want to direct your audience.

While Linktree offers basic analytics and customization options, its core function remains organizing and sharing a collection of links.

It doesn’t have the built-in e-commerce features of Stan Store, but it does integrate with various payment processors for users who want to sell products through external platforms.

Who Is Stan Store and Linktree Best for?

Knowing who can benefit the most from Stan Store or Linktree will help you decide which one will match your unique needs and business objectives.

Target Audience of Stan Store:

Target Audiences of Stan Store
  • Content creators and influencers: Stan Store is ideal for creators who want to sell directly to their audience, bypassing external platforms. This could include artists selling prints, musicians offering exclusive content, or fitness instructors launching online courses.
  • Solopreneurs and small businesses: Entrepreneurs with a digital product or service can leverage Stan Store’s built-in e-commerce features to establish their online presence without needing a complex website.

Target Audience Linktree:

Target Audience of Linktree
  • Social media personalities: Anyone with a social media following can benefit from Linktree. It’s a user-friendly way to organize and share various links in their bio, directing followers to their website, portfolio, latest blog post, or social media profiles across different platforms.
  • Freelancers and consultants: Linktree helps freelancers showcase their work and connect with potential clients. They can include links to their portfolio, contact information, and online booking tools.
  • Businesses with a basic online presence: Linktree is a good option for businesses that don’t require a full-fledged website but want to provide key information and links to their audience through social media.

Stan Store vs Linktree- What Features Do They Offer?

While both Stan Store and Linktree help you manage your online presence, they cater to different needs. Here’s a breakdown of their key features:

Stan Store

  • Sales Features: Provides a direct sales platform for digital goods like courses, e-books, and consultations. It includes tools for cross-selling and upselling to increase revenue.
  • Customizable Landing Pages: Allows creators to tailor their storefronts, presenting products professionally.
  • Email Capture: Offers integrated email collection forms to help marketers grow their email lists.
  • Analytics: Tracks conversions, giving insights into customer behaviour to help creators refine their marketing strategies.
  • Integrated Payments: Provides built-in payment processing for seamless transactions.


  • Link Aggregation: Enables users to aggregate multiple links under a single, easy-to-share URL. This allows followers to access all important links in one place.
  • Customizable Pages: Offers simple customization of the link landing page with various templates, branding, and design options.
  • Third-Party Integrations: Supports external app integrations like PayPal and Spotify, letting users collect payments or showcase music.
  • Basic Analytics: Tracks link clicks and provides data on engagement to help users understand their audience’s preferences.
  • Social Media Connectivity: Optimized for sharing on Instagram, TikTok, and other social platforms where users are limited to a single link in their bio.

Stan Store vs. Linktree: How Much Do They Cost?

Pricing of Stan Store and Linktree

Both Stan Store and Linktree offer various pricing plans tailored to different needs. Here’s a costing guide to help you select the most suitable option for your goals and budget.

Stan Store

Stan Store provides two pricing plans: Creator ($29 per month) and Creator Pro ($99 per month). Both are adjusted for creators, offering no hidden fees or transaction costs as the business grows. The Creator plan includes essential tools like storefront customization and payment processing.

The Creator Pro plan, the most popular, comes with added features, including:

  • Email Marketing
  • Unlimited Funnels
  • Discount Codes and Upsell Offers
  • Affiliate Payments
  • Pixel Tracking

Stan Store also provides a 20% discount for those who pay annually.


Linktree’s pricing is straightforward, with four tier-: Free, Starter, Pro, and Premium.

  • Free: Unlimited links, a tip jar, and other basic monetization tools.
  • Starter: At $5 per month, this plan includes additional customization options, affiliate tools, and link scheduling.
  • Pro: For $9 per month, users gain access to advanced analytics, conversion tracking, and the ability to remove the Linktree logo.
  • Premium: Priced at $24 per month, this plan offers concierge support, a dedicated account manager, data exports, and more, ideal for brands seeking white-glove service.

Pros and Cons of Stan Store and Linktree

Before choosing between Stan Store and Linktree, weigh the pros and cons of each platform. Understanding their strengths and limitations will help you decide which one aligns best with your business goals.

Stan Store


  • Direct Sales Integration: Offers built-in sales tools for directly selling courses, consultations, and digital goods.
  • Upsell & Cross-Sell Features: Helps maximize revenue by offering related products and services.
  • Email Marketing Tools: Integrated email capture allows creators to build and manage their email lists.
  • Customizable Storefronts: Enables users to tailor their landing pages to match their brand identity.
  • No Hidden Fees: Transparent pricing structure without transaction fees.


  • Limited Free Features: No free plan is available, which might not suit beginners or those testing the waters.
  • Niche Focus: Focuses primarily on creators and digital entrepreneurs, limiting broader use cases.



  • Free Option: Offers a free plan for basic link management, which is perfect for new users.
  • Easy Setup: Quick and intuitive to set up, with straightforward customization options.
  • App Integrations: Compatible with third-party apps like PayPal and Spotify for payments and media.
  • Simple Link Aggregation: Useful for creators who need a central hub to link multiple platforms and content.
  • Analytics: Provides insights into link clicks and follower engagement.


  • Limited Direct Sales Features: Lacks advanced sales and marketing features, making it less suitable for direct selling.
  • Customization Limitations: Basic design options might not fully satisfy users seeking highly customized branding.
  • Ads on Free Plan: The free tier includes the Linktree branding, which might not align with all users’ preferences.


Is Stan Store better than Linktree?

Whether Stan Store is better than Linktree depends on your needs. Stan Store is better for creators who want to sell digital products directly and need advanced marketing tools.

Linktree is ideal if you need a simple link-sharing hub to guide followers to your various profiles and websites. Each platform shines in its specific area, so choose the one that suits your goals.

Does Linktree increase followers?

Linktree doesn’t directly increase followers but helps you organize and share all your important links in one place. This makes it easier for your audience to find your social profiles, website, and content.

With more visibility, your followers can engage more deeply with your work. It can encourage people to explore more of what you offer, leading to increased followers over time.

Is stan store or Linktree more expensive?

Stan Store is more expensive compared to Linktree. Linktree has a free plan, while Stan Store starts at $29 per month. Linktree’s Pro plan, offering advanced features, costs $9 per month, and the Premium plan is $24 per month. In comparison, Stan Store’s Creator Pro plan costs $99 per month. 

Although Stan Store is more expensive, it provides additional features for selling products directly, making it suitable for serious creators.


That’s all about the Stan Store vs Linktree head-to-head comparison.

Stan Store is ideal for creators wanting to sell digital products directly with advanced marketing tools. Linktree offers a free plan and excels as a link-sharing hub. Both have strengths and weaknesses, so choosing depends on your goals. If you seek direct sales with marketing support, go with Stan Store.

For link management and audience engagement, Linktree is your best bet. Scale up your business needs carefully before deciding.

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