Stan Store vs Etsy: Which Platform Offers Better Value?

Stan Store VS Etsy

Let’s admit that choosing from Stan Store and Etsy is challenging. Since Bbth platforms offer distinct advantages but differ in features, audience, and fees, so you can feel puzzled when choosing. So, who wins in the Stan Store vs Etsy battle?

Choosing between Stan Store and Etsy depends on your business needs. Stan Store is better for selling digital products and courses due to its social media integration and simple setup. Etsy is ideal for handmade or vintage items because of its customer base and focused marketplace.

So, you need to consider your product type and target audience before choosing the platform that best aligns with your business goals. Scroll down to get more help in making your final decision.

An Overview of Stan Store and Etsy

This overview will explore the backgrounds and key features of both, helping you better understand what each offers for your e-commerce journey.

Stan Store

Features of Stan Store

Stan Store is a relatively new player in the e-commerce world. It aims to simplify online selling for creators and entrepreneurs. Founded with a focus on digital products and services, it offers an easy way for individuals to monetize their skills and content. Stan Store provides key features as follows:

  • Digital Focus: Stan Store is built for selling digital products only. They offer features specifically designed for managing downloads and deliveries.
  • Customization: Stan Store allows for more control over your shop’s design and branding compared to Etsy.
  • Lower Fees: Stan Store has a flat monthly subscription fee, eliminating listing and transaction fees. However, you’ll need to handle your marketing to drive traffic to your store.


Etsy features

Etsy launched in 2005 as a platform for crafters and artists to sell their handmade or vintage goods. It’s grown into a giant online marketplace, attracting millions of buyers looking for unique and creative products. Today, Etsy allows sellers to offer a mix of physical and digital products, but its heart lies in supporting small businesses and independent creators.

Within two years of launching, the site had nearly 500,000 users and made $26 million in sales, according to VentureBeat. By 2018, it had grown to around 2 million sellers with 50 million products, as reported by Yahoo.

Key features and services offered by Etsy are shared below:

  • Wide Audience: With a large built-in customer base, Etsy makes it easy for sellers to get their products seen. Etsy handles marketing and advertising, helping your creations reach potential buyers.
  • Seller Tools: Etsy offers tools to manage your shop, listings, and orders. You can also connect with other sellers and access educational resources.
  • Established Reputation: Etsy is a trusted brand, giving buyers confidence when purchasing from your shop.

Also Read: Stan Store vs Shopify

Stan Store VS Etsy- Detailed Comparison

This detailed comparison will help you understand the key differences and unique features of each platform to find the best fit for your business needs.

Ease of Use

Stan Store: Stan Store makes setting up an online shop simple and quick. Its intuitive design and clear instructions guide users through creating their storefronts, even if they’re new to e-commerce. Everything from uploading products to managing customer information is straightforward.

Etsy: Etsy, on the other hand, has a longer setup process because of its wide range of customization options. Although there are more steps involved, the platform offers tutorials and helpful tips to guide sellers.

With a learning curve, sellers can make their Etsy shop look and function as they prefer.

Product Listing

Stan Store: Stan Store simplifies product listings, making it easy for users to upload and categorize their items quickly. Digital products like courses or downloads can be easily organized. However, it is primarily focused on digital goods, which limits the types of products sold.

Etsy: Etsy excels in handling a variety of products, from handmade goods to vintage items. It offers flexible product variations, tags, and categories, which help customers find exactly what they need.

Each product page can include detailed descriptions, photos, and customer reviews.


Stan Store: offers basic customization options that let sellers personalize their storefronts to match their branding. They can easily choose themes, colours, and layouts. This is ideal for those who want a simple setup without too many details to adjust.

Etsy: Etsy provides limited customization features. Sellers can design unique banners and shop icons, allowing them to create a distinct brand identity. They can also organize their listings into customizable sections to offer a better shopping experience.

Marketing and SEO Tools

Stan Store: Stan Store offers helpful marketing tools like email integration and social media connectivity to help sellers promote their shops directly to their audience. Built-in analytics show key performance data, giving users insights to optimize their marketing efforts.

Etsy: Etsy provides a range of marketing tools, including Etsy Ads, social media sharing, and special promotions to boost visibility. Its powerful SEO tools help sellers optimize their listings to reach more potential buyers.

Detailed analytics also allow sellers to refine their marketing strategies based on customer behaviour.

Fee Structure and Pricing: Stan Store vs Etsy

Fee Structure of Stan Store and Etsy

Understanding how each platform handles listing fees, transaction costs, and subscriptions can help you decide which one aligns with your budget and selling goals.


  • Listing Fees: Etsy charges a small listing fee (around $0.20) per item you put up for sale. This fee applies to each product listing, and it’s renewed every four months, regardless of whether the item sells.
  • Transaction Fees: On top of listing fees, Etsy takes a 6.5% cut of your final sale price (including shipping costs). This transaction fee applies to every sale you make.
  • Optional Advertising Fees: Etsy offers optional advertising tools to promote your listings within the marketplace. These advertising fees vary depending on your budget and campaign settings.

Stan Store

  • Subscription Fees: Stan Store takes a different approach with a flat monthly subscription fee. Their creator plan costs $29 monthly, and creator pro plan costs $99 monthly.  This fee grants you access to all their features and allows you to list unlimited products with no additional listing fees. There are different subscription tiers, with varying pricing depending on the features offered.
  • Transaction Fees: Here’s the good news – Stan Store doesn’t charge any transaction fees on your sales. You keep 100% of your profit after the monthly subscription cost.
  • Additional Charges: There are no additional platform fees on Stan Store. However, keep in mind that some payment processors might charge their own transaction fees, which are typically a small percentage of your sale.

Here’s a quick comparison table to summarize:

FeatureEtsyStan Store
Listing FeesYes (per item, renewed every 4 months)No
Transaction FeesYes (6.5% of sale price)No
Subscription FeesNoYes (flat monthly fee)
Additional ChargesOptional advertising feesPotential payment processor fees

Choosing the Right Fee Structure:

  • High-Volume Sellers: If you sell a large number of digital products, Stan Store’s subscription fee can be a cost-effective option, especially as transaction fees are eliminated.
  • Occasional Sellers: If you plan to list a few items infrequently, Etsy’s listing fees might be more budget-friendly. However, transaction fees can eat into your profits on successful sales.
  • Marketing Focus: Consider your marketing strategy. Etsy’s built-in audience can be helpful, but it comes at the cost of transaction fees. Stan Store requires more effort to drive traffic but allows you to keep all your profits.


Can you have more than one Stan store?

You can only have one Stan Store account per email address. If you need to operate multiple stores, you’ll need to create separate accounts with different email addresses. This helps keep each store’s data distinct and easier to manage. Just remember that each account may require a separate subscription, so it’s important to factor in the extra cost if you’re planning to run multiple stores.

Does Etsy take a percentage of sales?

Yes, Etsy takes a percentage of each sale. It charges a 6.5% transaction fee on the total order amount, which includes shipping and any additional fees. If you use Etsy Payments, there’s an extra processing fee of 3% plus $0.25 per transaction. There’s also a $0.20 listing fee for each product. Make sure to account for these costs when pricing your items.

Is Amazon or Stan Store better for selling?

Choosing between Amazon and Stan Store depends on what you’re selling. Amazon is better for mass-produced items, as it has a vast customer base and efficient fulfillment. Stan Store, however, suits creators selling digital products like courses or e-books, offering social media integrations and personalized branding.

Wrapping Up

In comparing Stan Store and Etsy, each platform has unique advantages. Stan Store is excellent for creators focusing on digital products, offering seamless integration and simple setup.

Etsy shines in offering a broad audience for handmade and vintage goods. Consider your product type, customization needs, and desired reach when choosing. Remember to factor in fees, audience, and features.

Test both if possible, and determine how each aligns with your business goals.

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