Milkshake vs. Linktree: Which Link-in-Bio Tool Should You Choose?

Milkshake vs Linktree

Deciding between Milkshake and Linktree can feel overwhelming, especially when you’re trying to streamline your online presence and make it as impactful as possible.

But hey, life is already difficult, let’s not make it more difficult. Leave the pressure on us since we have years of experience testing and researching different platforms. We are here with a detailed comparison or ‘a path of light’ which will guide you to picking the right option between the two.

So, yes, this article is going to be about Milkshake vs Linktree. Here’s a short answer before we dive deeper.

Milkshake offers a more engaging, website-like experience with customizable pages, ideal for those who want creative control and a visually dynamic platform. Linktree, however, is perfect for straightforward link management with its easy-to-use interface and robust analytics, catering to users who need efficient, direct audience engagement.

Hope that the answer helped you understand the core part of the Milkshake vs Linktree story. Scroll down for the details now!

Overview of Milkshake

Overview of Milkshake

Milkshake is a newer player in the link-in-bio tool scene, launched by Envato in 2019.

It quickly gained attention for its mobile-first approach, allowing users to create and manage their web pages directly from their smartphones. It’s perfect for anyone who wants a quick and easy way to build a web presence without needing coding skills.

Milkshake focuses on creating visually appealing, mobile-friendly websites with a focus on swiping through “cards” for different sections.

Key features of Milkshake include:

  • Easy drag-and-drop interface for building your website.
  • Free plan with full access to features (including customization options).
  • Paid plan removes Milkshake branding from your website.
  • Add links to your social media profiles, portfolio, blog, or online store.
  • Include text, images, and videos to showcase your work or personality.

Overview of Linktree

Overview of Linktree

Launched in 2016, Linktree is one of the pioneers of link-in-bio tools, designed to improve how online creators share their work and connect with their audiences.

It allows users to create a single, clean link that hosts additional links to their content, social profiles, affiliate links, merchandise, and more. It’s a simple platform that allows you to create a landing page with buttons linking to your various online destinations.

Here are some of Linktree’s key features:

  • User-friendly interface for creating and managing your link list.
  • Free plan with basic features (limited customization).
  • Paid plans offer more customization options, analytics, and integrations with other services (e.g., payment gateways).
  • Add links to your social media profiles, website, email address, or any other online platform.
  • Offers analytics to track clicks and see which links your audience is most interested in (paid plans).

Also Read: Stan Store vs Linktree

Milkshake vs Linktree: Key Differences

Milkshake vs Linktree

While both Milkshake and Linktree help you manage your online presence, they cater to slightly different needs. Let’s break down the key differences:

1. Website Experience vs. Simple Link List

  • Milkshake offers a more dynamic and website-like experience. You can create a mini-website with multiple pages, which can be navigated like a traditional website.

This is particularly useful for users who want more than just a list of links and are looking to provide a richer visual experience with photos, videos, and more personalized content.

  • Linktree, on the other hand, focuses on simplicity and efficiency, providing a single page that hosts multiple links. This simplicity is perfect for users who need a quick-to-set-up and easy-to-maintain option that straightforwardly directs their audience to multiple destinations.

2. Customization and Design

  • Milkshake has a strong emphasis on design and customization. It offers a variety of templates and design options that allow users to express creativity and brand identity more vividly.

This makes it an attractive option for individuals and brands that prioritize aesthetic appeal and brand consistency across platforms.

  • Linktree offers customization options such as changing themes and button styles, but it is generally more limited compared to Milkshake.

Linktree’s design is cleaner and more uniform, which can be a plus for users looking for a no-frills approach that aligns with a broad range of aesthetic preferences.

3. Functionality and Features

  • Milkshake supports the addition of multiple pages within the same link. It allows for a more extensive presentation of information, including embedding rich media and linking out to various platforms.

This can enhance user interaction, making it suitable for detailed portfolios or complex project displays.

  • Linktree, while less extensive in its features, offers robust integration with various platforms (like Spotify, YouTube, and PayPal) and provides analytics that are straightforward to use and understand.

This makes Linktree a practical tool for professionals and businesses focused on metrics and conversions from their link engagements.

4. Target Audience

  • Milkshake is especially beneficial for creative professionals, influencers, and freelancers who want to make a more substantial impact with their presentation and need a mobile-friendly tool that supports their dynamic content needs.
  • Linktree is ideal for a wide range of users from individuals to large organizations who require a reliable, simple link consolidation tool to streamline access to their various online activities and platforms.

Milkshake Features and Benefits

Milkshake is a user-friendly, mobile-oriented platform designed to help users create a personalized, mini-website directly from their smartphones. Here are the key features that make Milkshake a standout choice for many users:

Mobile-First Design: Milkshake is optimized for mobile use, making it easy to create and manage your site on the go. This is ideal for users who prefer handling their digital presence via their phone.

Card-Based Layouts: Users can build their website using a series of cards, each functioning as a separate page. This allows for a structured yet flexible design, enabling users to showcase various types of content effectively.

Customizable Templates: Milkshake offers a variety of templates that users can customize to fit their style and needs. These templates are designed to be visually appealing and can be tailored to reflect your personal or brand identity.

Easy Drag-and-Drop Interface: The platform uses a simple drag-and-drop interface, which makes it straightforward to add, rearrange, and edit content without needing any technical skills.

Rich Media Integration: Users can easily integrate different types of media into their pages, including videos, images, and links to social media profiles. This feature is particularly useful for influencers, artists, and other creatives who want to showcase their work dynamically.

Link-Out to Multiple Platforms: Milkshake allows users to include links to a variety of platforms, helping them connect their audience to their entire digital ecosystem, from social media pages to e-commerce sites and beyond.

Free to Use: Milkshake is free, making it accessible for anyone wanting to create a professional-looking online presence without an initial investment.

Analytics: Although simpler than some other platforms, Milkshake provides basic analytics to help users understand how their content is performing. This includes tracking page visits and link clicks, which can inform future content and layout decisions.

What Features Does Linktree Offer?

Linktree is a widely used tool designed to simplify the online presence of users by consolidating multiple links into a single, clean interface. Here are the essential features of Linktree:

Simple Link Consolidation: Linktree allows users to compile all their important links onto one page. This makes it easier for audiences to find everything in one place, from social media profiles to merchandise stores and everything in between.

Customization Options: You can customize their Linktree page with different themes, colors, and button styles to match your brand or personal style. While the options are not as extensive as some other platforms, they provide enough flexibility to create a neat and professional appearance.

Analytics: Linktree offers analytics that helps you track how many people click on each link. This data is crucial for understanding which parts of your digital presence are drawing the most attention and can help in optimizing your Linktree for better engagement.

Integration with Multiple Platforms: Linktree integrates with a variety of platforms, including social media like Instagram and Facebook, music services like Spotify, and video platforms like YouTube. It also supports integration with PayPal and other payment gateways for easy monetization.

Mobile-Friendly: The platform is designed to work seamlessly on both desktop and mobile devices, ensuring a smooth experience for visitors no matter how they access it.

Ease of Use: Setting up a Linktree is quick and straightforward. Users can add links as soon as they sign up, making it one of the easiest ways to manage an online presence efficiently.

Free and Paid Plans: Linktree offers a free version that covers basic needs and several paid plans that provide additional features like advanced customization, the removal of the Linktree logo, priority support, and more detailed analytics.

SEO Features: The paid versions of Linktree allow users to enhance their SEO with features like meta title and description customization, which can help their Linktree page rank higher in search results.

Link Scheduling: Linktree users can schedule links to go live at specific times. This is particularly useful for timed promotions or content releases, making it a handy feature for marketers and content creators.

How Much Are Milkshake and Linktree?

When comparing the fee structures and pricing of Milkshake and Linktree, it’s important to consider their respective approaches to free and premium features, as well as any additional costs that might apply. Here’s a detailed comparison:

Milkshake Pricing

Milkshake is remarkably user-friendly in terms of cost: it’s free! There are no hidden fees, subscription costs, or transaction fees associated with using Milkshake. This makes it an accessible option for users who want to create a multi-page, website-like experience without any financial commitment.

As of now, Milkshake does not offer a premium version, so users have access to all available features without cost, including various customizable templates and analytics.

Key Points:

  • Completely free: No subscription or transaction fees.
  • All features included: Access to all current features without additional charges.

If you want to remove the Milkshake “Made with Milkshake” branding from your website, it offers a subscription at $2.99 for the removal. This subscription is optional and managed through your iOS device, allowing users to maintain a more personalized and professional appearance on their Milkshake sites.

The subscription can be cancelled at any time through your Apple account settings. For more details, you can refer directly to their official subscription information.

Linktree Pricing

Linktree, on the other hand, offers both free and paid plans, each catering to different user needs.

Free Version:

  • Basic features: Includes basic link adding and some customization options.
  • Linktree branding: Displays the Linktree logo on the page.

Pro Version (Paid):

Paid PlansDetails
Starter Plan (around $5/month)This plan unlocks basic customization options for your landing page design and allows adding bio information.
Pro Plan (around $9/month)This plan offers advanced customization options, analytics to track clicks and priority support.
Premium Plan (around $24/month)This top-tier plan includes all features from the Pro plan, along with enhanced customer support.

Transaction fees: For users utilizing commerce tools (like selling products or collecting donations through Linktree), there is typically a transaction fee. This fee varies but is usually competitive with other online payment processing rates.

Additional Charges or Premium Features

  • Milkshake: Currently, there are no additional charges or premium tiers, which makes it economically advantageous for users looking for a cost-effective solution.
  • Linktree: The premium features significantly enhance functionality, especially for professional or commercial users who need more from their link-in-bio tool. The transaction fees for commerce actions and the monthly subscription fee for the Pro version are the main additional costs.


How many links can you have in a Milkshake?

In Milkshake, you can add as many links as you want. There is no limit to the number of links you can include on your site. This allows you to share a comprehensive array of resources, social profiles, and other important links with your audience, making it a flexible tool for managing your online presence.

Does Linktree track users?

Yes, you can track visitors with Linktree. Linktree paid plans provide analytics features that let you see how many people visit your Linktree page and how they interact with your links. This helps you understand your audience better and optimize your content based on user engagement.


We hope that you got a clear idea about Milkshake vs Linktree since you’re at the end of the write-up.

In comparing Milkshake and Linktree, we’ve seen that Milkshake excels in creating a dynamic, mini-website experience with customizable templates and is entirely free unless you opt to remove branding. Linktree, on the other hand, offers simplicity with its streamlined link management system, enhanced by detailed analytics and various paid plans for advanced features.

Choosing between them depends on your specific needs. For the best results, consider your audience and primary online activities when selecting a platform.

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