Lasso vs AAWP: Which Affiliate Plugin is Right for You?

Lasso vs AAWP

As an affiliate marketer, you constantly search for the best tools to convert clicks into sales. But with so many options available, choosing the right affiliate link management plugin can feel overwhelming, especially when faced with popular choices like Lasso and AAWP.

Both offer strong features, so who wins the Lasso vs AAWP battle?

Lasso and AAWP are popular affiliate marketing plugins. AAWP, specialised for Amazon affiliates, offers advanced Amazon integration and dynamic product displays. It uses a cost-effective one-time payment model. Lasso supports multiple networks and is easier to use, but it requires a subscription and lacks AAWP’s depth of Amazon features.

Knowing this short answer will not be enough. Let’s go through the full article to gain detailed knowledge about Lasso and AAWP so you can make a wiser decision.

Lasso vs AAWP- A Quick Comparison

Ease of UseConsidered easier to useCan have a learning curve
PricingSubscription-based, higher-costOne-time payment, more affordable
Amazon API IntegrationSeamless integration with the Amazon APIStrong integration but can be complex
Affiliate Link CloakingYes, includes link cloakingNo link cloaking feature
SEO FeaturesBuilt-in SEO optimisation featuresBasic SEO features require additional plugins for advanced SEO
Content Display OptionsDiverse display options like grids, tables, listsPrimarily focuses on product boxes and comparison tables

What Is AAWP?

AAWP stands for Amazon Affiliate WordPress Plugin. It is a specialised plugin designed specifically for Amazon Associates members to facilitate the promotion of Amazon products on their WordPress websites.

Key Features of AAWP

Automatic Product Displays

AAWP allows you to automatically create product feeds, comparison tables, and other displays to showcase Amazon items on your site. This feature simplifies adding product information and ensures consistency across your website.

Live Product Data Integration

By seamlessly pulling in live product data such as pricing, images, and ratings directly from Amazon through API integration, AAWP ensures that your product displays are always up-to-date. This real-time data integration helps maintain the accuracy and relevance of the products showcased.

Dynamic Lists

AAWP enables the creation of dynamic lists based on Amazon product categories and inventory, such as best sellers, top-rated products, and new releases. These dynamic lists can attract more visitors by highlighting popular and trending items.

Customisable Product Boxes

With AAWP, you can generate customisable product boxes with various layout options like grids and carousels. This flexibility allows you to present Amazon products in a visually appealing manner that fits your website’s design.


AAWP supports geo-targeting, which directs site visitors to their closest local Amazon store when they click on your affiliate links. This feature can significantly increase your conversion rates by providing visitors with a more localised shopping experience.

Click Tracking with Google Analytics

AAWP integrates with Google Analytics to provide click tracking on your Amazon affiliate links. This integration allows you to monitor the performance of your links, understand user behaviour, and optimise your affiliate marketing strategy accordingly.

Access to Amazon Product Advertising API

AAWP offers access to the Amazon Product Advertising API, enabling you to pull in accurate, real-time data on the Amazon products you are promoting. This ensures that the information displayed is always current and reliable.

What is Lasso?

Lasso is a comprehensive affiliate management plugin designed for WordPress. Unlike plugins focusing solely on Amazon, Lasso offers a versatile solution for managing and displaying affiliate products from various networks and programs.

Key Features of Lasso

Centralised Dashboard

Lasso provides a centralised dashboard for managing links from multiple external affiliate networks, including ShareASale, Clickbank, eBay Partner Network, and individual retailer programs.

This feature ensures that all your affiliate links are organised and easily accessible in one place.

Automatic Click and Sales Tracking

One of Lasso’s standout features is its ability to automatically track clicks and sales for your affiliate links across your website. This functionality gives you valuable insights into your conversion rates and overall performance, helping you optimise your affiliate marketing strategy.

Cloaked Affiliate Links

Lasso allows you to generate cloaked affiliate links that use your domain name instead of external URLs. This feature improves the user experience by making links look cleaner and more trustworthy, reinforcing your branding.

Extensive Library of Display Templates

Lasso offers access to a library of over 100 professional display templates. These templates include comparison tables, top product lists, product grids, carousels, and more, enabling you to showcase affiliate products and offers in a visually appealing and effective manner.

Wide Range of Affiliate Programs

With Lasso, you can promote products from over 9,000 different affiliate programs. The plugin automatically applies and gets approval for relevant networks, significantly broadening your affiliate marketing opportunities.

Amazon Product Advertising API Integration

Even though Lasso supports various affiliate networks, it still integrates with the Amazon Product Advertising API. This integration allows you to easily pull in product details, such as pricing and imagery, for Amazon items you want to showcase on your site.

Built-in Analytics

Lasso has built-in analytics that tracks each affiliate link’s performance metrics, such as views, clicks, and conversions. This feature helps you identify high-performing opportunities and make data-driven decisions to enhance your affiliate marketing efforts.

AAWP Pricing Structure

Plan NamePrice (Per Year)Number of SitesFeatures Included
Personal$491All core features includedNo Multisite usage1 year of updates*1 year of support*
Plus$1293All core features includedUse in multisite1 year of updates*1 year of support*
Pro$24910All core features includedUse in multisite1 year of updates*1 year of support*
Ultimate$39925All core features includedUse in multisite1 year of updates*1 year of support*


  • All core features included: Each plan includes all the core features AAWP offers.
  • Multisite usage: Only the Plus, Pro, and Ultimate plans allow usage in multisite environments.
  • 1 year of updates: All plans include one year of updates.
  • 1 year of support: All plans include one year of support.

Lasso Pricing Structure

Plan NamePrice (Per Month)Billed AnnuallyNumber of WebsitesKey Features
Essential$24$2891 WebsiteUp to $2k/month in revenue Up to 100k monthly page views
High-converting displays and tables
Advanced$63$756Up to 3 WebsitesUp to $10k/month in revenue Up to 1M monthly page views Page and link-level revenue analytics
EnterpriseCustom PlanCustom PricingUnlimited WebsitesUnlimited revenue Unlimited page views
Automatic link detection API access to revenue data

Key Points:

  • Essential Plan: This plan is suitable for individual bloggers or small teams. It includes all core features but limits revenue and page views.
  • Advanced Plan: Designed for teams and portfolio owners, offers higher limits and additional customisation options.
  • Enterprise Plan: Tailored for media brands and authority sites, provides unlimited usage and advanced custom integrations.

Lasso vs AAWP- Who’s The Winner?

We crown AAWP. Since making this comparison, we’ve removed Lasso from all our sites, including Fat Stacks, because it was causing 521 errors. Although Lasso support might have fixed the issue, we don’t have the time to deal with plugins that cause such problems.

AAWP stands out with its specialised features for Amazon affiliates and cost-effective pricing. It ensures your Amazon product displays are always up-to-date with live data integration. The dynamic lists, customisable product boxes, and geo-targeting capabilities significantly enhance user experience and conversion rates. AAWP’s one-time payment model is more budget-friendly than Lasso’s subscription fees.

This helps make your decision easier!


Can You Use AAWP Without the API?

Yes, you can use AAWP without the Amazon Product Advertising API. However, the plugin’s features will be limited. You won’t be able to automatically pull in live product data such as prices, images, or ratings. Instead, you’ll need to enter and update this information manually. 

Is There a Free Trial Available for Lasso or AAWP?

Lasso does not offer a free trial. However, it provides a 14-day money-back guarantee, allowing you to try it risk-free. If you’re not happy with Lasso, you can get a full refund without any hassle. This guarantee lets you explore Lasso’s features and see if it meets your needs. AAWP also does not offer a free trial but has similar refund policies.


That’s all about Lasso vs AAWP.

While Lasso and AAWP are powerful tools for affiliate marketing, AAWP stands out with its specialised features for Amazon affiliates, cost-effective one-time payment, and dynamic product displays.

Though Lasso is easier to use and supports multiple networks, AAWP’s robust Amazon integration and customisation options make it superior. For the best results, invest time learning AAWP’s features and keep your content up-to-date to maximise conversions.

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