Understanding Etsy Views vs Visits: Key Differences Explained

Etsy views vs visits

If you own an Etsy shop, you’ve definitely encountered stats like views and visitors. They’re both important for knowing how your shop is doing, but many shop owners don’t know what makes them different. We’ll talk about what these measures mean, why they’re important, and how you can use them to make your Etsy shop better.

Etsy views are the number of clicks on each item, and visits are the number of new people who come to your shop. Unoptimized terms, vague descriptions, or marketing that doesn’t work may cause low views and hits.

To convert views and visits into purchases, optimize listings with relevant keywords and clear descriptions, utilize high-quality photographs, provide welcoming store policies, and promote on social media. It can also help to have holiday sales, answer customer questions quickly, and follow up with people who left items in their shopping carts. By regularly looking at your Etsy statistics, you can improve your approach and get more sales.

What Are Etsy Views and Visits?

Etsy views dashboard

Views and visits aren’t the same thing on Etsy. Here are the detailed explanations:


Views are the total number of times that people look at your product ads. There will be multiple views for your post if someone clicks on it more than once. It counts as two views if a customer looks at your ad, leaves, and then comes back.


Visits show how many different people have been to your shop. In a single browsing experience, it doesn’t matter how many items a guest looks at; it only counts as one visit.

Also Read: How Much Is an Etsy Shop Per Month?

How Can I See My Etsy Shop Views and Visits?

How Can I See My Etsy Shop Views and Visits

To check your Etsy shop’s views and visits:

  1. Sign In to Your Etsy Account: Log into your account using your credentials.
  2. Access Your Shop Manager: Click on “Shop Manager,” usually located on the top-right corner of the page.
  3. Navigate to the Stats Section: In the left sidebar, click on “Stats” under the “Marketing” section. This will open up your shop’s analytics dashboard.
  4. View Your Metrics: On the Stats page, you can see the following:
    • Views: Total views for all your listings.
    • Visits: Unique visitors who have interacted with your shop.
  5. Adjust Date Range: You can change the date range at the top of the Stats page to view metrics for specific periods, like the past 7 days, last 30 days, or custom time frames.
  6. Analyze Traffic Sources:
    Scroll down to see detailed information on traffic sources, including Etsy search, social media, and external websites.

This data will help you understand trends and optimize your shop’s performance.

Also Read: Stan store vs etsy

Common Reasons For Low Views & Visits On Etsy

There are several things that could be causing fewer people to visit and view your Etsy shop. This is a list of common reasons:

  1. Unoptimized Keywords: If you don’t use relevant keywords in your ads or if your titles and tags aren’t well optimized, they might not rank well in Etsy’s search results. This could make it hard for people who want to buy your goods to find them.
  2. Low-Quality Photos: Images that look good are more likely to sell. Shoppers may not be interested in your ads if the pictures are blurry or not professionally taken.
  3. Ineffective Product Descriptions: Product descriptions that are too vague or boring might not persuade people to buy your product. Details that are clear, interesting, and that show features and perks can help keep people interested.
  4. Inadequate Social Media Presence: Getting people to your site requires social media. If you’re not involved on social media sites like Instagram, Pinterest, or Facebook, you’re missing out on chances to get new viewers.
  5. Pricing Issues: People may look elsewhere if your prices aren’t competitive or if your shipping costs change all the time.
  6. Seasonal Trends: Trends in the market and the time of year affect views and trips. Keep an eye on what’s popular and change your shop’s stock to reflect that.
  7. Poor Shop Policies: Visitors may not want to look around your shop any further if your return policies are not clear or if the shipping costs are too high.

Taking care of these problems can help you find ways to get more people and be seen more.

How To Turn Your Etsy Views & Visits Into Sales 

How To Turn Your Etsy Views & Visits Into Sales

To turn the views and visits you get on Etsy into sales, you need a plan that makes sure people find your items appealing and want to buy something. Here are some methods that work:

  1. Optimize Product Listings

First, make your product descriptions better. Make sure that the buzzwords that potential buyers use to find your site are in the names and tags. Write clear, detailed product explanations that highlight the product’s unique features and benefits.

  1. Enhance Product Photography

Next, spend money on good photos of your products. Include detailed pictures of your items taken from different angles and living pictures that show your things in real life. This helps buyers get a better idea of how the items will look and work in their own lives.

  1. Improve Shop Policies

The policies of the shop should be clear and easy for customers to understand. Make sure guests feel confident when they buy by giving them clear information on returns, shipping, and refunds. Shipping costs that are fair, or even free shipping if possible, can also help close the deal.

  1. Promote on Social Media

It’s important to promote your shop on social media. Share interesting photos and posts on Instagram, Pinterest, and other sites to get people to visit your shop. Followers will be more likely to buy if you give them special deals.

  1. Offer Discounts & Promotions

Seasonal sales and deals can also help turn tourists into customers. Use the “Abandoned Cart” tool to get back in touch with people who left your site without buying anything by sending them gentle messages or special deals.

  1. Respond to Customer Queries Promptly

Quick answers to customer questions show that you are paying attention and build trust. Also, reviews from happy customers encourage other people to buy. Regularly look at your Etsy statistics to find out which goods and marketing channels are working the best, and then make changes to your plan to get more sales.


Are high views or high visits better for my Etsy shop?

Both of them give us useful information. If you have a lot of hits, it means that your marketing is working to bring in new customers. If you have a lot of views, it means that certain ads are getting attention. Keep an eye on both to make sure growth is fair.

What is a good conversion rate on Etsy?

The exchange rate on Etsy is usually between 1% and 3%. If it’s above this, it means that your shop is effectively turning people into buyers.

How can I track my Etsy views and visits?

Etsy has a full shop dashboard with information on measures like views, visits, and more. You can also add Google Analytics to get more information.

Why do my views and visits suddenly drop?

There may be changes because of the seasons, holidays, search system changes, or marketing moves. Look over the most recent changes to your shop and think about how you could improve your SEO approach.

How can I encourage visitors to return to my Etsy shop?

Send personalized messages to visitors, give discounts for repeat purchases, and start an email list to let customers know about sales and new goods.


If you know the difference between views and visits and use that information to improve your Etsy marketing strategy, you can make shopping more fun for people and keep them coming back for more.

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